ChatGPT Ads
The working library for
ChatGPT Ads.
Setup, costs, context hints, product feeds, conversion tracking, and the India launch - written by a team that has run ChatGPT campaigns since July 2026 and builds the organic layer ads can't buy.
Start here
Does ChatGPT have ads?
Who sees them, who never does, and what the unit looks like.
How to run ads on ChatGPT
The setup guide: account, campaign, ad group, creative, launch.
OpenAI Ads Manager: complete guide
Every screen of the tool, from onboarding to conversions.
How the ads actually work
Conversational matching, the auction, and why keywords don't exist here.
Cost and bidding
What ChatGPT ads cost
CPCs, CPMs, and how pricing fell from a $200K minimum to none.
Cost calculator
Model clicks and leads from your budget - US or India.
CPM vs CPC vs oCPC
The three bid models and when each one fits.
Benchmarks 2026
CTR, CPC, and conversion reference points - including our own campaign data.
India
ChatGPT Ads in India
Live since Aug 27. Self-serve from Sept 4 at ₹725/day.
The complete India guide
Everything Indian brands need before the self-serve open.
Agency or self-serve?
WPP and Omnicom are partners - but you don't need them.
ChatGPT Ads vs Google Ads in India
Where the first rupee of test budget should go.
Targeting and creative
Context hints, not keywords
How targeting actually works - and how to write hints that match.
Targeting options
Geo, audiences, bid multipliers - and what doesn't exist.
Specs and creative rules
Image sizes, character limits, and what renders where.
Ad examples
Title, description, and hint patterns for five brand archetypes.
Product feeds
Tracking and measurement
Strategy
Ads or organic visibility first?
The two-layer playbook: earned recommendation, bought placement.
Premium users never see ads
Plus and Pro are ad-free. For those buyers, organic is the only shelf.
ChatGPT Ads vs Google Ads
The side-by-side, with the budget split practitioners recommend.
ChatGPT Ads vs Meta Ads
Intent vs interruption, compared honestly.
Quick answers
Yes. OpenAI began testing ads in the US on February 9, 2026 and has since expanded to the UK, Canada, Australia, New Zealand, Japan, Korea, and India (August 27, 2026). Ads appear only for logged-in adults on the Free and Go plans.
Before you spend a dollar
Ads are the bought layer. The organic recommendation is the earned one - and for Plus and Pro users it's the only one. See where ChatGPT ranks your brand before you rent the slot next to someone else's win.