Tru Commerce

Visibility · Visibility Score

One number for how findable your brand is to AI agents.

Visibility Score blends Citation Rank, Share of Voice, sentiment, source authority, and structured-data completeness into a single comparable score across your category. Track it weekly. Move it monthly.

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Visibility Score is the unified metric that combines presence, share, sentiment, and AI-readability into one number — designed for category benchmarks and quarterly KPIs.

How it works

Four capabilities, one signal.

Composite of five signals

Citation Rank · Share of Voice · sentiment trend · authoritative source coverage · structured-data completeness. Each weighted by what actually moves agent recommendations.

Category percentile

You're at 62 — top quartile? Bottom half? We benchmark against your category cohort so the number means something.

Sub-score breakdown

When the composite moves, you see which of the five inputs drove it. So you can fix the right thing, not the cheapest thing.

Quarterly board metric

Single number, defensible methodology, sourced inputs. Use it to report AI presence to your CMO or board without hand-waving.

Case study

GA4 showed ₹11.5K/mo. Real AI revenue: ₹81.2K/mo. 7× hidden.

FAQ

Common questions.

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See what Visibility Score surfaces for your brand.