VISIBILITY · VISIBILITY SCORE
One number for how findable your brand is to AI agents.
Visibility Score blends Citation Rank, Share of Voice, sentiment, source authority, and structured-data completeness into a single comparable score across your category. Track it weekly. Move it monthly.
Visibility Score is the unified metric that combines presence, share, sentiment, and AI-readability into one number — designed for category benchmarks and quarterly KPIs.
- →Composite of 5 sourced inputs, weighted for agent-recommendation impact
- →Benchmarked against your category cohort, refreshed weekly
- →Sub-score breakdown so you fix the right signal
- →Defensible methodology — board- and CFO-friendly
How it works
Four capabilities, one signal
Composite of five signals
Citation Rank · Share of Voice · sentiment trend · authoritative source coverage · structured-data completeness. Each weighted by what actually moves agent recommendations.
Category percentile
You're at 62 — top quartile? Bottom half? We benchmark against your category cohort so the number means something.
Sub-score breakdown
When the composite moves, you see which of the five inputs drove it. So you can fix the right thing, not the cheapest thing.
Quarterly board metric
Single number, defensible methodology, sourced inputs. Use it to report AI presence to your CMO or board without hand-waving.
What a Visibility Score measures
A Visibility Score answers one question a board actually asks: how findable is our brand when an AI agent gets to decide what to recommend? Classic rank tracking tells you where a page sits on a results screen. It says nothing about whether ChatGPT, Gemini, Perplexity, Rufus, Copilot, or Claude reaches for you when a shopper asks what to buy. The Visibility Score is built for that new surface — a single, comparable number for AI findability across your category.
It is deliberately a composite rather than a single reading. Any one signal can be gamed or spiked. A number built from five weighted inputs moves only when your actual standing moves, which is what makes it safe to put in a quarterly deck.
The five signals, and why each is weighted the way it is
Citation Rank (35%) is where your brand lands when agents answer category queries — the largest weight because it is the most direct read on presence. Share of Voice (25%) captures how much of the category conversation you own, not just whether you appear at all. Sentiment (15%) accounts for the fact that being mentioned negatively is not the same as being recommended. Authoritative source coverage (15%) reflects how often the sources agents trust — reviews, editorial, structured feeds — carry your brand. Structured-data completeness (10%) measures how machine-readable your catalog is, because an agent cannot recommend what it cannot parse.
Weights are tuned quarterly against observed model behavior and published when they change, so the number stays honest as the surfaces themselves shift.
How to move it
Because the score decomposes, you fix the right thing instead of the cheapest thing. When it dips, the sub-score breakdown shows whether you lost citation share to a named competitor, whether sentiment softened, or whether a catalog change broke your structured data. Each cause has a different fix — a content and PR push versus a review-response program versus a feed cleanup — and the score tells you which one earns the lift.
Track it weekly, report it monthly. Most brands see the composite respond within a few weeks of the first structured-data and citation-anchor work, well before classic SEO would register the same effort.
Case study
GA4 showed ₹11.5K/mo. Real AI revenue: ₹81.2K/mo. 7× hidden
FAQ
Common questions
Citation Rank can be moved tactically by a viral mention. Visibility Score is harder to game and better predicts long-term presence — it captures sentiment, source authority, and structured-data signals LLMs weight heavily.