VISIBILITY · SHARE OF VOICE
How much of your category are AI agents handing to competitors?
Share of Voice quantifies your slice of every AI answer in your category — across surfaces, queries, and competitors. House of Zelena moved 22% → 56% on ChatGPT in 6 months. ITC MasterChef moved +89% AI Share of Voice in 30 days.
Share of Voice is the percentage of category-relevant AI answers your brand appears inside — broken down by platform, query type, and competitor.
- →ITC MasterChef: +89% AI Share of Voice in 30 days
- →House of Zelena: #6 → #1 across 3 LLMs in 6 months
- →Continuous tracking against 8 named competitors per category
- →Citation source mapping for the answers you're winning and losing
How it works
Four capabilities, one signal
Category-level coverage
Pick your category (D2C beauty, CPG frozen, athleisure, etc.) — see the full set of queries an AI agent might be asked, and your share of the resulting answers.
Per-platform splits
Your SoV on ChatGPT versus Perplexity versus Gemini isn't the same. We break it out so you can target the surface with the highest gap.
Time-series tracking
Weekly trend lines per platform. See whether content, PR, or schema work is moving the number — or whether you're losing ground to a specific competitor.
Source attribution
Which sources are LLMs citing for the answer? Your blog? A review aggregator? A press feature? We surface the citation graph so you can replicate what's working.
Case study
+89% AI Share of Voice in 30 days
FAQ
Common questions
Citation Rank is your single position score across platforms. Share of Voice is the percentage of category answers you appear in. Citation Rank is 'where you stand'; SoV is 'how much of the conversation you own.'