Visibility · Share of Voice
How much of your category are AI agents handing to competitors?
Share of Voice quantifies your slice of every AI answer in your category — across surfaces, queries, and competitors. House of Zelena moved 22% → 56% on ChatGPT in 6 months. ITC MasterChef moved +89% AI Share of Voice in 30 days.
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Share of Voice is the percentage of category-relevant AI answers your brand appears inside — broken down by platform, query type, and competitor.
- →ITC MasterChef: +89% AI Share of Voice in 30 days
- →House of Zelena: #6 → #1 across 3 LLMs in 6 months
- →Continuous tracking against 8 named competitors per category
- →Citation source mapping for the answers you're winning and losing
How it works
Four capabilities, one signal.
Category-level coverage
Pick your category (D2C beauty, CPG frozen, athleisure, etc.) — see the full set of queries an AI agent might be asked, and your share of the resulting answers.
Per-platform splits
Your SoV on ChatGPT versus Perplexity versus Gemini isn't the same. We break it out so you can target the surface with the highest gap.
Time-series tracking
Weekly trend lines per platform. See whether content, PR, or schema work is moving the number — or whether you're losing ground to a specific competitor.
Source attribution
Which sources are LLMs citing for the answer? Your blog? A review aggregator? A press feature? We surface the citation graph so you can replicate what's working.
Case study
+89% AI Share of Voice in 30 days.
FAQ