DISCOVER · GEO
Get named in the answer,
not ranked on a page.
GEO is the work of becoming the brand an AI names when a shopper asks what to buy. It runs on three pillars - the data on your pages, the evidence off them, and the authority the model already trusts.
Classic SEO earns a position on a results page. GEO earns a mention inside a generated answer, where there is often no results page at all. The inputs overlap but they are not the same job, and the measurement is completely different.
The three pillars
On-page GEO
The structured product truth an engine can parse and quote — schema, attributes, feeds, and question-shaped content that matches how buyers actually ask.
On-Page GEOOff-page GEO
The corroboration models look for before they commit to a recommendation — third-party mentions, reviews, comparisons and the communities that AI surfaces cite most.
Off-Page GEODigital PR and authority
Earned coverage and original data that make your brand a source rather than a claimant. Earned only — we never buy links.
Digital PR & AuthorityWhat you get
- Baseline Citation Rank across every agent surface
- Prioritised fix list, ranked by expected lift rather than by checklist order
- Implementation across the three pillars
- Weekly measurement against a locked prompt panel
Also in this line
Answer Engine Optimization
Answer Engine Optimization: own the direct answer to the question buyers actually ask.
On-Page GEO
On-page GEO: give the model something specific enough to recommend.
Off-Page GEO
Off-page GEO: models corroborate before they recommend.
Digital PR & Authority
Become a source models quote, not a brand they hedge about.
Questions
What is generative engine optimization?
GEO is the practice of getting a brand and its products named inside AI-generated answers — in ChatGPT, Gemini, AI Overviews, Perplexity, Copilot and others. It optimises for being quoted in a synthesised response rather than for ranking a link on a results page.
How is GEO different from SEO?
SEO competes for a position in a list of links. GEO competes for a mention inside an answer that frequently replaces that list. The overlap is real — crawlable, well-structured pages help both — but GEO leans much harder on structured product data, third-party corroboration, and entity consistency, and it has to be measured by citation rather than by rank.
How is GEO different from AEO?
We treat GEO as the parent discipline and AEO — answer engine optimization — as the part focused specifically on direct-answer formats. In practice the same programme covers both; the labels differ mostly by which surfaces a buyer has in mind.
How long before GEO moves anything?
Citation Rank data lands within 24 hours of signup, so you have a baseline immediately. Measurable movement in AI Share of Voice is typically visible within 30 days — ITC MasterChef moved +89% in that window.
Do you buy links?
No. Authority work is earned coverage and original research only. Bought links are a liability in classic search and carry no weight with the models that matter here.