USE CASE · CLAUDE
Claude buys through tools. If your catalog is not a tool, it cannot be bought.
Claude reaches commerce through MCP - connecting to catalogs exposed as structured, callable tools. Tru Commerce deploys your catalog as an MCP server so Claude can find your products, compare them, and complete the order.
Claude's commerce path runs through the Model Context Protocol rather than a crawled index. Brands with an MCP endpoint are reachable; brands without one are invisible to it regardless of how strong their SEO is.
PROOF
7×
MyMuse's real AI-driven revenue versus what GA4 reported - ₹81.2K/mo actual against ₹11.5K/mo attributed (Tru Commerce case study)
On Claude
Discover. Recommend. Transact.
01 · Discover
Expose your catalog over MCP so Claude can query it directly, with structured product truth.
02 · Recommend
Shape the tool responses - attributes, availability, comparisons - so Claude recommends accurately.
03 · Transact
Complete the order through the same connection, with you as merchant of record.
What powers it
The Tru Commerce products behind Claude
How Claude works
What decides whether it recommends you
MCP is the connection, not a crawl
Claude reaches external commerce through tools it can call, defined by the Model Context Protocol. This is a deliberate integration rather than something you earn through content.
Tool design shapes the recommendation
What your MCP server returns - which attributes, which comparisons, what availability - directly determines how well Claude can recommend your product against alternatives.
The buyer skews considered
Claude is heavily used for research and comparison work. Answers reward accurate specification and honest trade-offs over marketing language.
One deployment, many clients
An MCP server is not Claude-specific. The same endpoint serves any MCP-speaking agent, which makes it the highest-leverage single integration available today.
Case study
GA4 showed ₹11.5K/mo. Real AI revenue: ₹81.2K/mo. 7× hidden
FAQ
Common questions
Through the Model Context Protocol - an open standard for exposing data and actions as tools an AI can call. Claude queries your MCP server directly for products, attributes and availability rather than relying on a crawled web index.