USE CASE · CHATGPT
When a shopper asks ChatGPT what to buy, is your brand in the answer?
ChatGPT surfaces products inside the conversation and, increasingly, lets shoppers check out without leaving it. Tru Commerce gets your catalog cited, recommended, and purchased — with you keeping the customer, the data, and the margin.
ChatGPT shopping recommends products inside the chat based on structured product data and citations, then completes the purchase in-conversation. Tru Commerce measures your citation share and connects your catalog so the recommendation becomes a sale.
PROOF
22% → 56%
House of Zelena's ChatGPT mention share over 6 months, moving #6 → #1 across 3 LLMs (Tru Commerce case study)
On ChatGPT
Discover. Recommend. Transact.
01 · Discover
See which ChatGPT shopping queries in your category cite you — and which cite competitors.
02 · Recommend
Fix the product data, structured signals, and citations ChatGPT reaches for.
03 · Transact
Enable in-conversation checkout so the recommendation closes without a redirect.
What powers it
The Tru Commerce products behind ChatGPT
How ChatGPT works
What decides whether it recommends you
ChatGPT recommends from citations, not backlinks
It synthesises an answer from sources it trusts and structured product data it can parse. Classic SEO authority does not transfer automatically.
Structured product data decides inclusion
Clear attributes, feeds, and question-shaped content give ChatGPT something specific to recommend for a given intent.
Instant checkout closes the loop
ChatGPT is adding in-conversation purchase. Catalogs that are agent-ready convert the recommendation; others send the shopper away and lose them.
Case study
From #6 to #1 across 3 LLMs
FAQ
Common questions
It generates an answer from sources and structured product data it can parse and trust for the shopper's intent, rather than ranking links by backlinks. Being citable and machine-readable matters more than domain authority alone.