Shopify launched Agentic Storefronts. We make AI agents recommend you - not just list you.
See the Shopify integrationUSE CASE · PERPLEXITY
Every Perplexity answer cites the pages it drew from, so your presence is measurable to the URL. Tru Commerce tracks which of your pages get cited, which competitor gets cited instead, and what to change.
Perplexity answers buying questions with an explicit citation list, then increasingly supports purchase inside the answer. Because the citations are visible, it is the surface where cause and effect are easiest to prove.
PROOF
22% → 56%
House of Zelena's mention share across three LLMs over 6 months, moving #6 → #1 (Tru Commerce case study)
On Perplexity
01 · Discover
Track every citation Perplexity awards in your category, by URL and by competitor.
02 · Recommend
Build the citable, question-shaped pages Perplexity prefers to quote.
03 · Transact
Connect checkout so a cited recommendation can close in-answer.
What powers it
How Perplexity works
Unlike surfaces that hide their reasoning, Perplexity names its sources. You can see precisely which page earned the mention - and which competitor page beat yours.
Pages built around one clear question with concrete, checkable facts get quoted. Broad category pages and marketing copy rarely do.
Perplexity leans toward recently updated sources for commercial questions. A definitive page that is refreshed keeps its citation; one that goes stale quietly loses it.
Reviews, comparisons and editorial coverage feed the same answer. Your owned pages set the floor; earned mentions raise the ceiling.
What changed on Perplexity
Updated 2026-09-18. Each item carries its own source and date; items marked observed are walkthroughs someone ran on the surface, not company disclosures.
2026-08-18
ReFiBuy's Q2 AI1000, co-developed with Digital Commerce 360, counts Perplexity-led retailers at 21, up from eight in Q1. It remains a small share next to ChatGPT (722 retailers) but it is growing at the retailer level.
2026-08-18
Retailgentic's read of Similarweb's referral data: Gemini surging, Perplexity fading, Claude on the rise. "Claude hasn't surpassed Perplexity in our dataset, but one more Q like this and that will happen." Two datasets, two directions; measure your own.
2026-09-15
Retailgentic lists Perplexity Computer among the OpenClaw-derived personal agents that browse and buy on the shopper's behalf. The citation scoreboard still applies; the transaction now can happen in the agent's own browser.
Source: Retailgentic, State of Agentic Commerce Part 1, 15 Sep 2026
Related reading on trucommerce.ai
Case study
FAQ
Publish pages that answer one specific buying question with concrete facts, keep them current, and make sure your product data is machine-readable. Perplexity quotes sources it can verify - specificity beats volume.
Because it shows its citations. That makes it the fastest place to learn what AI surfaces reward, and those lessons transfer to surfaces that keep their sources hidden.
Perplexity has been adding shopping and in-answer purchase for connected merchants. Tru Commerce connects your catalog so a citation can convert rather than sending the shopper elsewhere.
We run a representative set of category queries on a fixed schedule, record every citation by URL and competitor, and report Citation Rank and Share of Voice over time - the same panel method behind our published research.
