USE CASE · GOOGLE GEMINI
Gemini answers the shopping question before the shopper ever reaches a results page.
Gemini and AI Overviews resolve product questions inside Google itself, drawing on the Shopping Graph and the structured data on your site. Tru Commerce measures whether Gemini reaches for your products and fixes the signals that decide it.
Gemini synthesises product answers from Google's Shopping Graph, your merchant feed, and the structured markup on your pages. Tru Commerce tells you which category questions surface you, which surface competitors, and what to fix first.
PROOF
+89%
AI Share of Voice lift for ITC MasterChef in 30 days, category rank #4 → #3 (Tru Commerce case study)
On Google Gemini
Discover. Recommend. Transact.
01 · Discover
See which Gemini and AI Overview answers in your category name you - and which name a competitor.
02 · Recommend
Fix the feed quality, structured markup, and entity consistency Gemini reads before it answers.
03 · Transact
Connect an agent-ready checkout so the answer converts instead of handing off to a marketplace.
What powers it
The Tru Commerce products behind Google Gemini
How Google Gemini works
What decides whether it recommends you
The Shopping Graph is the substrate
Gemini leans on Google's existing product corpus - merchant feeds, structured data, and review signals. A thin or stale feed limits what Gemini can say about you no matter how good the page copy is.
Structured markup decides parseability
Product, Offer, and AggregateRating markup give Gemini the specific facts it needs to answer a question. Missing markup means your product cannot be cited precisely, so it usually is not cited at all.
Entity consistency travels across surfaces
Gemini resolves your brand as an entity across your site, your merchant feed, and third-party mentions. Inconsistent naming and attributes fragment that entity and dilute every answer you might appear in.
AI Overviews compress the click
When the answer resolves on the results page, the classic organic click never happens. Presence inside the answer becomes the acquisition event - which is exactly what Citation Rank measures.
Case study
+89% AI Share of Voice in 30 days
FAQ
Common questions
It synthesises from Google's Shopping Graph, your merchant feed, structured markup on your product pages, and review signals, matched against the shopper's stated intent. It is closer to a data-quality problem than a link-building one.