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RESEARCH

We track agentic commerce so you don't have to.

First-party data. Sourced numbers. Frameworks brands and analysts can cite. No vendor pitch dressed as research.

first-party data·sourced numbers·no vendor pitch

Flagship

Updated September 2026 · 15 min read

The agentic commerce value chain and agent economics.

Explore the seven-layer ecosystem map, the companies in each layer, and how discovery, payments and checkout affect merchant economics.

Seven-layer agentic commerce value chain, from AI platforms and protocols to payments, card issuance, checkout, merchant discovery, and trust. Tru Commerce is highlighted in checkout and merchant enablement.

Explore the value chain →

August 2026 · 15 min read

India's agentic payments stack.

The GFF 2026 report: P3P and Grantex on UPI mandate rails, NPCI's Unified Agent Protocol, the RBI e-mandate framework, eight players side by side, and the one number nobody can measure. 18-page PDF.

Seven-layer agentic commerce value chain, from AI platforms and protocols to payments, card issuance, checkout, merchant discovery, and trust. Tru Commerce is highlighted in checkout and merchant enablement.

Explore the value chain →

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Want the long version first? The free agentic-commerce report is the full write-up behind these numbers, and our methodology explains how every figure on this page was measured.