GEO · DIGITAL PR & AUTHORITY
Become a source models quote, not a brand they hedge about.
The most durable AI visibility belongs to brands that publish something worth citing. Original data and earned coverage move you from making claims to being the evidence.
Authority is the slowest pillar and the one competitors cannot copy. A brand that publishes original research becomes the thing other pages cite — which is precisely the signal generative engines weight most heavily.
What the work is
Original research and data
Studies built on data only you hold, designed to be quoted — with a named methodology and numbers that survive scrutiny.
Earned media placement
Trade and industry coverage pitched on the strength of the data rather than on a product announcement.
Entity and knowledge-graph work
Making sure the brand resolves cleanly as an entity wherever models look it up.
What this is not
No paid placements, no syndicated press-release spray. If a story cannot be earned on the strength of the data, we do not run it.
Deliverables
- One publishable research asset per quarter
- Pitch list and outreach against it
- Entity cleanup across the sources models consult
- Tracking of earned mentions and resulting citation lift
The rest of GEO
GEO overview
How the three pillars fit together.
Answer Engine Optimization
Where broader GEO builds the conditions for a model to trust you, AEO is the sharp end: structuring a specific, checkable answer to a specific question so cleanly that the engine prefers to quote you over paraphrasing someone else.
On-Page GEO
Most catalogs fail here before anything else.
Off-Page GEO
This is where most brands are weakest and where the surfaces are most consistent: the sources AI cites for buying decisions are rarely brand-owned.
Questions
Why does original research matter for AI visibility?
Because models weight sources they can attribute a specific fact to. A brand that owns a widely quoted number becomes part of the answer to every question that number touches — an advantage that compounds and that competitors cannot simply buy.
How long does authority work take?
It is the slowest pillar — measured in quarters, not weeks. It is also the most durable, which is why we run it alongside the faster on-page work rather than instead of it.
Do you guarantee placements?
No, and anyone who does is buying them. We pitch on the strength of the data and report what landed.