USE CASE · MICROSOFT COPILOT
Copilot reaches the buyer already inside Windows, Edge, and Office.
Microsoft Copilot answers shopping questions across the surfaces people work in every day, grounded in Bing's index and merchant data. Tru Commerce measures your presence there and fixes the signals behind it.
Copilot grounds its shopping answers in the Bing index, Microsoft Merchant Center data, and structured content on your site - then increasingly supports purchase inside the assistant. Tru Commerce makes sure your catalog is what it reaches for.
PROOF
+0.98%
AI Share of Voice lift for Amazon India across 6 categories in 6 weeks, measured first-party (Tru Commerce case study)
On Microsoft Copilot
Discover. Recommend. Transact.
01 · Discover
See which Copilot answers in your category name your products versus competitors'.
02 · Recommend
Fix the Bing-side indexing, merchant feed, and structured data Copilot grounds on.
03 · Transact
Enable agent-ready checkout so the recommendation converts in-assistant.
What powers it
The Tru Commerce products behind Microsoft Copilot
How Microsoft Copilot works
What decides whether it recommends you
Bing indexing is the entry ticket
Copilot grounds heavily on Bing. Brands that optimised only for Google frequently have thin or stale Bing coverage - and therefore no path into Copilot answers at all.
Merchant Center data feeds the recommendation
Microsoft's merchant feed supplies price, availability and attributes. A missing or low-quality feed limits what Copilot can confidently say about your products.
The context is work, not browsing
Copilot meets people mid-task in Edge, Windows and Office. Answers skew practical and comparison-led, which rewards clear specification and use-case content.
IndexNow shortens the loop
Microsoft supports instant index submission, so corrections propagate in hours rather than weeks. It is the fastest feedback cycle of any surface we track.
Case study
AI Share of Voice +0.98% across 6 categories
FAQ
Common questions
Copilot is Microsoft's AI assistant across Windows, Edge, Bing and Office. It answers product questions in natural language, grounding on the Bing index and Microsoft merchant data, and increasingly supports completing a purchase in the assistant.