GEO · OFF-PAGE GEO
Off-page GEO: models corroborate before they recommend.
An engine will not stake an answer on your marketing copy alone. It looks for agreement elsewhere - reviews, comparisons, communities, and the specific sources AI surfaces cite most often.
This is where most brands are weakest and where the surfaces are most consistent: the sources AI cites for buying decisions are rarely brand-owned. Reddit threads, review roundups and comparison sites carry disproportionate weight.
What the work is
Citation-source mapping
Which domains the models actually cite for your category — measured from live answers, not assumed from domain authority.
Review and community presence
Coverage where buyers and models both look, including the community surfaces that show up repeatedly in citation graphs.
Comparison and roundup placement
Getting into the third-party comparisons an engine reaches for when a shopper asks which is better.
What this is not
Not link buying, not PBNs, not directory spam. Earned placement only — bought links do nothing here and create risk elsewhere.
Deliverables
- Citation-source map for your category
- Prioritised placement targets with owner and status
- Review and community coverage plan
- Tracking of citation share by source over time
The rest of GEO
GEO overview
How the three pillars fit together.
Answer Engine Optimization
Where broader GEO builds the conditions for a model to trust you, AEO is the sharp end: structuring a specific, checkable answer to a specific question so cleanly that the engine prefers to quote you over paraphrasing someone else.
On-Page GEO
Most catalogs fail here before anything else.
Digital PR & Authority
Authority is the slowest pillar and the one competitors cannot copy.
Questions
What is off-page GEO?
The work of building corroboration outside your own site — reviews, comparisons, community discussion and third-party coverage — so a model has independent evidence before it recommends you.
Why do community sources matter so much?
Because engines cite them heavily for buying questions. Discussion threads carry the lived experience and trade-offs a product page never contains, which is exactly what a model needs to answer 'is this good for my situation'.
Do you buy placements?
No. Everything here is earned. Paid links are worthless for this and carry downside risk in classic search.