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INSIGHTS

Notes from the agentic commerce frontline.

Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.

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Latest · AI Search Visibility · Sep 23, 2026

Reddit Marketing Services: Who Actually Does What

Most Reddit agency lists are opinion. This one is built from 33 live AI answers measured across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode in three markets, showing which firms assistants actually name when a buyer asks. Full disclosure: we publish this list and we are on it, so every placement carries the number behind it.

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AI Search Visibility · Sep 17, 2026

6 myths about answer engine optimization

Answer engine optimization is not keyword stuffing, schema magic, or word count. We debunk 6 AEO myths with citation-corpus data from 2026.

AI Search Visibility · Sep 4, 2026

Criteo Prompt Smart Ads: 2,000 Brands on ChatGPT and a 4x Spend Lift

Criteo was the first ad-tech partner inside OpenAI's ChatGPT ads pilot. Its Prompt Smart Ads product auto-generates creatives and context hints matched to how people actually prompt - here is what it is, the numbers behind it, and what its creative reports teach every advertiser.

AI Search Visibility · Aug 29, 2026

ChatGPT Ads by Industry: Which Categories Fit, Ranked

Not every industry belongs on ChatGPT ads yet. We rank seven categories by conversational fit and economics, from DTC ecommerce at the top to the ones that should wait, with a full playbook linked for each.

AI Search Visibility · Aug 29, 2026

Every AI Crawler That Reads Your Store, Listed

GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Amazonbot: a dozen-plus AI crawlers hit ecommerce sites in 2026, and blocking the wrong one quietly deletes you from AI shopping answers. Here is the full list, what each bot actually does, and the robots.txt policy that protects your content without erasing your visibility.

AI Search Visibility · Aug 29, 2026

llms.txt for Ecommerce Brands: The Complete Guide

One plain-text file at your domain root tells AI systems what your store sells, what your policies are, and which pages matter. It takes under an hour to ship and it was the single best-performing organic asset in our own playbook before the rebrand. Here is the spec, the ecommerce-specific template, and the honest read on who actually consumes it.

AI Search Visibility · Aug 29, 2026

OpenAI Ads Manager: Hands-On Guide to Every Screen (2026)

Every section of OpenAI Ads Manager, mapped from a live advertiser account with screenshots of every key screen: Overview, Campaigns, Tools, Billing, and Settings - plus the two required tasks that block serving and the 4-step conversion wizard.

AI Search Visibility · Aug 29, 2026

ChatGPT Ads Specs: Image Sizes, Logo Requirements, and Character Limits

The full ChatGPT ads spec sheet: square image at least 256×256, logo requirements at 32×32, title capped at 50 characters, description at 100, one destination URL. Plus the creative rules that keep a unit this small from getting ignored — or rejected.

AI Search Visibility · Aug 29, 2026

ChatGPT Ads Examples: 1,193 Real Ads, Measured

A public ChatGPT ad library exists, and we crawled it in full: 1,193 unique creatives from 336 advertisers, each with the conversational prompt that fired it. The headline finding is that the format limit is 50 characters and the median ad uses 26. Real examples, the conquesting pattern behind comparison prompts, and five templates for your own category.

AI Search Visibility · Aug 7, 2026

Query Fan-Out: One Question Becomes 5-7 Searches (And ChatGPT Rewrites All of Them)

A user typed 'ALTRR Portable Spice Mill (200W)' into ChatGPT. The shopping backend searched 'portable spice grinder travel' - brand stripped, spec dropped, intent added. That rewrite is stamped into every card's payload as generated_product_query, and it is only one branch of a fan-out that turns a single buyer question into 5-7 sub-queries across 8 distinct axes. Classical SEO optimizes one keyword per page. AI shopping ranks you across the whole fan-out - which is exactly why Amazon holds 63-79% presence on every sub-intent type we measure.

AI Search Visibility · Jul 25, 2026

How to Optimize Your Product Catalog for AI Agents

An AI agent can only recommend what it can parse. Here's the practical checklist for making your product catalog readable, structured, and retrievable by shopping agents.

AI Search Visibility · Jul 14, 2026

Agentic Commerce Signal Report H1 2026

The first half of 2026 was the inflection point for agentic commerce. Amazon endorsed UCP. Alexa+ crossed 15M subscribers. ChatGPT Instant Checkout matured to multi-item carts. Buy for Me

AI Search Visibility · Jul 14, 2026

AI Search Visibility: The Complete Guide

Getting your brand cited by ChatGPT, recommended by Gemini, mentioned by Perplexity, and named by Rufus is one discipline with six surfaces. This guide is the complete methodology - the signals

AI Search Visibility · Jul 14, 2026

How to Show Up in Perplexity: A Brand's Field Guide

A typical Perplexity answer cites 3 to 5 sources out of roughly 10 pages it evaluates during retrieval. Citation slots are scarce, and unlike most AI answer engines, Perplexity shows its

AI Search Visibility · Jul 14, 2026

How to Optimize Your Product Catalog for AI

AI assistants now read your catalog before shoppers do - and most product pages are unreadable to them. Here's how to fix the data, the feed, and the crawl access so agents recommend you.

AI Search Visibility · Jul 14, 2026

Perplexity Shopping for Brands: The Complete Guide

Perplexity's shopper is the most premium in the six-agent set - higher AOV, higher LTV, deeper research intent. If you win Perplexity you don't just win incremental volume, you win the customer

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