INSIGHTS

Notes from the agentic commerce frontline.

Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.

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All (71)AEO / GEO Canonical Guides Citation Rank & Share of Voice Agentic Commerce Fundamentals Checkout & Protocols AI Agent Storefronts Founder Rebrand Narrative Dark Agentic Commerce Traffic (DACT)

Latest · Dark Agentic Commerce Traffic (DACT) · Jul 14, 2026

Dark Agentic Commerce Traffic (DACT): The Hidden AI Channel in Your GA4

The AI revenue your Google Analytics silently buckets as "Direct" runs roughly 7x larger than what your dashboard shows. Here is how to find your real number.

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Dark Agentic Commerce Traffic (DACT) · Jul 14, 2026

Building a Server-Side AI Attribution Layer: A Complete Engineering Methodology

Every brand we audit has the same problem: their analytics tells them AI is a small channel. It's not. The fix is server-side, not client-side, and the engineering is more accessible than most

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