Shopify launched Agentic Storefronts. We make AI agents recommend you - not just list you.
See the Shopify integrationINSIGHTS
Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.
Latest · Dark Agentic Commerce Traffic (DACT) · Jul 14, 2026
The AI revenue your Google Analytics silently buckets as "Direct" runs roughly 7x larger than what your dashboard shows. Here is how to find your real number.
Dark Agentic Commerce Traffic (DACT) · Jul 14, 2026
Every brand we audit has the same problem: their analytics tells them AI is a small channel. It's not. The fix is server-side, not client-side, and the engineering is more accessible than most
Dark Agentic Commerce Traffic (DACT) · Jul 14, 2026
Ad blockers, iOS privacy settings, and consent banners routinely block 30-40% of browser-based tracking data before it ever reaches your analytics. Server-side tracking recovers most of that
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