Shopify launched Agentic Storefronts. We make AI agents recommend you — not just list you.
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Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.
Latest · Checkout & Protocols · Jul 18, 2026
India's three quick-commerce leaders handle ~100M monthly orders at 10-min delivery. Their operational depth makes them uniquely positioned for MCP-native architecture. This is the directional analysis.
Checkout & Protocols · Jul 17, 2026
India built the most sophisticated agentic payments infrastructure in any major market. Pine Labs' P3P on NPCI's UPI ReservePay and OTM rails, with the Grantex identity + audit layer, is what the US ACP + AP2 + TAP stack is still catching up to.
Checkout & Protocols · Jul 14, 2026
Five acronyms, five different jobs. They're not competing standards fighting for the same layer — they stack into distinct floors of the same building. Here's what each one actually does, who's
Checkout & Protocols · Jul 14, 2026
Buy for Me is Amazon's first outbound-agent product — Rufus can now complete a purchase on your DTC site, with Amazon acting as the front end. The question isn't "is it real?" (500+ retailers
Checkout & Protocols · Jul 14, 2026
ChatGPT ecommerce traffic converts at 15.9% versus 1.76% for Google — nearly 9x higher. But that number only holds if the shopper can actually complete the purchase where they are. A brand that
Checkout & Protocols · Jul 14, 2026
Winning visibility is half the work. If the shopper taps Buy inside ChatGPT and gets kicked to a desktop form on your website, you've lost 30-50% of the conversion lift agentic commerce is
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