INSIGHTS

Notes from the agentic commerce frontline.

Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.

weekly·numbers-first·no fluff

All (71)AEO / GEO Canonical Guides Citation Rank & Share of Voice Agentic Commerce Fundamentals Checkout & Protocols AI Agent Storefronts Founder Rebrand Narrative Dark Agentic Commerce Traffic (DACT)

Latest · Agentic Commerce Fundamentals · Aug 7, 2026

Inside chatgpt.com/shopping: A 200-Query Teardown of OpenAI's Real Commerce Stack

We ran 200 buyer queries against ChatGPT's dedicated shopping surface, captured every response payload, and reverse-engineered the plumbing. A hidden GPT-5.3 handles 56% of shopping queries. Fifteen direct feed partners power the carousel — Amazon isn't one, and still owns the single badge OpenAI ships. Ads run through Criteo. Every image is face-detected. Here's what a teardown of the payload actually reveals.

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Agentic Commerce Fundamentals · Jul 14, 2026

Agentic Commerce, Defined: The 7-Layer Map of How AI Buys

Most vendor pitches in this category sound interchangeable because they're describing the same problem from one layer of a seven-layer stack. The map sorts the noise. After you read it you can

Agentic Commerce Fundamentals · Jul 2, 2026

Amazon India +0.98% Share of Voice in 6 Weeks: The Complete Playbook Behind the Number

Six categories. Six weeks. +0.98% Share of Voice on Amazon Rufus. +2.4% Top-5 presence. This is the complete methodology — what we ran, why it worked, and what a US brand should copy.

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