On the record.

ChatGPT Ads just hit $1bn run rate. Now comes the price test in India

OpenAI reports a $1B annualised ad-revenue run rate in under 200 days - just as self-serve access opens in India. The question the piece asks: will Indian advertisers pay a premium?

“The yardstick is incremental ROAS, not CPM.”

ChatGPT Ads set to rewrite the rules of digital advertising in India

BusinessLine's launch-day analysis of ChatGPT Ads in India - with our co-founder as the lead expert voice on the one promise the whole channel depends on.

“The entire channel ultimately depends on one promise that brands cannot buy influence over ChatGPT's answers.”

Bringing brand inventory directly to AI assistants

Tech in Asia's Startup Spotlight profiles TruCommerce end to end - from AI-visibility tool to the infrastructure that lets brands sell inside AI platforms.

The End Of The ROAS Era In D2C?

Inc42 on why the Meta/Google paid-acquisition playbook is fraying for Indian D2C - with our founder on the disruption nobody can attribute yet.

“Consumers are now getting recommendations without even visiting a brand's website, which has made marketing much harder to measure.”

When AI Is Your Shopping Wingman

Inc42's deep dive on AI shopping assistants - with our first-party data on what actually decides an AI recommendation.

“In our data, 84.6% of the products ChatGPT recommends come from its cited sources.”

Platforms, brands accelerate agentic commerce push

ET on India's agentic-commerce acceleration - naming us as one of the two startups building brands' AI storefronts.

“AI storefronts bring the full website experience directly into the LLM.”

OpenAI vs Google: ChatGPT's daily visits fall 22%, Gemini holds steady

ET's read on the ChatGPT-Gemini traffic race - and why brands can't optimise for a single AI surface.

“ChatGPT's drop was expected as they had their last release on December 11.”

Brands press enter; GEO to show up more in AI searches

The first national-press feature on our GEO work - when 'generative engine optimisation' was still a term that needed explaining.

“We help brands get discovered, understand their LLM traffic, and recommend strategies on how they can improve it.”