On the record.

Ads Come to the Chatbox

Forbes India on ChatGPT's new visual ad format, the Razorpay route into India and OpenAI's three ad principles - with our co-founder on the one mistake brands make with them.

“The biggest mistake is treating an ad placement as an AI endorsement. Paying for an ad does not buy influence over ChatGPT's answer,”

Also ran in Traders Union

October 9, 2026

From payments to media: What Razorpay's ChatGPT ads play really changes

exchange4media on Razorpay selling ChatGPT Ads to Indian brands through Razorpay Engage - with our co-founder on what is new in it and what is not.

“limited demonstrated technical novelty”

Brands want Reddit. They just don't get it!

ETBrandEquity on why brands want into Reddit now that AI assistants cite it - with our co-founder on why automated seeding gets caught.

“You can mix the comments and make them different, but if the account-level pattern is unnatural, Reddit can still rate-limit, remove the comments, or ban the account.”

September 18, 2026

Are AI platforms building advertising's next walled gardens?

exchange4media on whether conversational AI is building advertising's next walled gardens - with our co-founder on the stack collapsing into one owner.

“They will protect whatever they now do themselves,”

June 29, 2026

Brands race to crack the AI discovery code

Financial Express on the startups helping brands get recommended by AI assistants - with our co-founder Umang Chhaparia on the blind spot brands are working with. Print: front page, Bengaluru edition, continued on page 11.

“Brands don't know who they are losing to; a competitor can be the default recommendation in their category and they would have no idea,”

How AI shopping agents will drive online sales

Hindustan Times explains agentic commerce for a general reader - with our co-founder Umang Chhaparia on India's readiness and what we build for brands.

“There are products like UPI Reserve Pay where the idea is to give a wallet to your agent, and authorization on the kind of transactions it can do,”

September 7, 2026

Another David takes on the Goliaths

Financial Express on whether ChatGPT Ads can take Indian ad budgets off Google and Meta - with our read on which categories are actually buying. Print: Brand Wagon, page 9.

September 2, 2026

The Ad Break Comes To AI

Inc42's AI Shift on the India launch of ChatGPT Ads - with our co-founder contributing the issue's Prompt of the Week.

“You are a brutally honest AI-commerce analyst. I'm the founder of [brand] in [category]. Treat me as an operator, not a beginner.”

September 9, 2026

Indian Fintech Moves Beyond AI Demos

Inc42 on Indian fintech shipping AI into production rather than demos - with our co-founder on the rails agent-led commerce is already running on.

“Basic building blocks for agent-led commerce are already falling into place. These include AI platforms, commerce protocols, payment networks, gateways, merchant catalogues and checkout systems.”

September 1, 2026

ChatGPT Ads just hit $1bn run rate. Now comes the price test in India

OpenAI reports a $1B annualised ad-revenue run rate in under 200 days - just as self-serve access opens in India. The question the piece asks: will Indian advertisers pay a premium?

“The yardstick is incremental ROAS, not CPM.”

August 27, 2026

ChatGPT Ads set to rewrite the rules of digital advertising in India

BusinessLine's launch-day analysis of ChatGPT Ads in India - with our co-founder as the lead expert voice on the one promise the whole channel depends on.

“The entire channel ultimately depends on one promise that brands cannot buy influence over ChatGPT's answers.”

August 21, 2026

Bringing brand inventory directly to AI assistants

Tech in Asia's Startup Spotlight profiles TruCommerce end to end - from AI-visibility tool to the infrastructure that lets brands sell inside AI platforms.

August 21, 2026

TruCommerce raises $300k to connect brand inventory directly to AI assistants

Dealroom's funding record for the raise, carried off the back of the Tech in Asia profile.

July 21, 2026

The End Of The ROAS Era In D2C?

Inc42 on why the Meta/Google paid-acquisition playbook is fraying for Indian D2C - with our founder on the disruption nobody can attribute yet.

“Consumers are now getting recommendations without even visiting a brand's website, which has made marketing much harder to measure.”

June 9, 2026

When AI Is Your Shopping Wingman

Inc42's deep dive on AI shopping assistants - with our first-party data on what actually decides an AI recommendation.

“In our data, 84.6% of the products ChatGPT recommends come from its cited sources.”

April 27, 2026

Platforms, brands accelerate agentic commerce push

ET on India's agentic-commerce acceleration - naming us as one of the two startups building brands' AI storefronts.

“AI storefronts bring the full website experience directly into the LLM.”

January 7, 2026

OpenAI vs Google: ChatGPT's daily visits fall 22%, Gemini holds steady

ET's read on the ChatGPT-Gemini traffic race - and why brands can't optimise for a single AI surface.

“ChatGPT's drop was expected as they had their last release on December 11.”

Also ran in ET EnterpriseAI

December 30, 2025

Amazon to Meesho race to crack LLM-powered shopping as AI reshapes ecommerce

Mint on India's marketplaces re-tooling for AI search - naming us (then Asva AI) among the startups brands turn to for it, eight months before ChatGPT Ads reached India.

August 3, 2025

Brands press enter; GEO to show up more in AI searches

The first national-press feature on our GEO work - when 'generative engine optimisation' was still a term that needed explaining.

“We help brands get discovered, understand their LLM traffic, and recommend strategies on how they can improve it.”