Press · The Economic Times
Brands press enter; GEO to show up more in AI searches
The first national-press feature on our GEO work - when 'generative engine optimisation' was still a term that needed explaining.
What the piece covers
ET's early feature on generative engine optimisation is built around two startups selling GEO to Indian brands - us (then Asva AI) among them - with early adopters like MyMuse and Kerala Ayurveda showing the first measurable lifts.
The piece closes on the measurement gap that shaped our roadmap: LLM platforms provide no click-through data, so brands were operating partly blind - the exact problem our tracking and attribution work now addresses.
On the record
“We help brands get discovered, understand their LLM traffic, and recommend strategies on how they can improve it.”
Viren Inaniyan, cofounder
“Redirection isn't happening on these platforms because users receive the answers they need and then go elsewhere.”
On why LLM visibility doesn't behave like search traffic