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Press · Inc42

The Ad Break Comes To AI

Inc42's AI Shift on the India launch of ChatGPT Ads - with our co-founder contributing the issue's Prompt of the Week.

September 2, 2026·by Shraddha Goled & Ankush Das·tru commerce

What the piece covers

Inc42's AI Shift newsletter covers OpenAI bringing sponsored placements into ChatGPT conversations in India for Free and Go users, with paid tiers staying ad-free, 50+ brands expected in the first wave and a Rs 725 daily floor.

The issue carries a Prompt of the Week from our co-founder and CEO Viren Inaniyan: a prompt for reading how AI platforms actually describe your brand before spending anything on changing it. Diagnosis first, in one prompt.

On the record

You are a brutally honest AI-commerce analyst. I'm the founder of [brand] in [category]. Treat me as an operator, not a beginner.

Viren Inaniyan's Prompt of the Week - the opening frame that stops the model flattering you

The coverage tracks the work. See it live.

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