Press · The Economic Times
Platforms, brands accelerate agentic commerce push
ET on India's agentic-commerce acceleration - naming us as one of the two startups building brands' AI storefronts.
What the piece covers
The Economic Times reports Flipkart, Bigbasket, Ajio, and Firstcry building AI storefronts so ChatGPT, Perplexity, and Gemini can transact against them, after fintechs enabled LLM payments. Razorpay's agentic pilots with Zomato, Swiggy, and Zepto anchor the payments side.
The piece names us (then Asva AI) as one of two startups helping companies build AI storefronts, describing the work precisely: building brands' own MCPs to sell within ChatGPT, Gemini, or any AI agent, with real-time catalogue, pricing, and checkout sync.
On the record
“AI storefronts bring the full website experience directly into the LLM.”
Viren Inaniyan, cofounder - on MCPs making brands transactable on AI platforms