Press · The Hindu BusinessLine
ChatGPT Ads set to rewrite the rules of digital advertising in India
BusinessLine's launch-day analysis of ChatGPT Ads in India - with our co-founder as the lead expert voice on the one promise the whole channel depends on.
What the piece covers
The Hindu BusinessLine covered OpenAI's India launch - ads for logged-in adults on Free and Go plans, 50+ brands live in week one, WPP and Omnicom as first agency partners - and framed it as a shift toward decision-layer, contextual advertising.
Experts from PwC, Shorthills AI, Hashtag Orange, and INNOCEAN weigh whether conversational context beats keyword targeting. The through-line: user trust decides whether the format survives.
On the record
“The entire channel ultimately depends on one promise that brands cannot buy influence over ChatGPT's answers.”
Viren Inaniyan, co-founder & CEO - the piece's lead expert quote
“Brands will compete across two separate layers earning an organic recommendation and winning a clearly labelled sponsored placement.”
The two-layer framing our ChatGPT Ads library is built on
“If those layers blur, users will reject the format quickly.”