Press · The Economic Times
OpenAI vs Google: ChatGPT's daily visits fall 22%, Gemini holds steady
ET's read on the ChatGPT-Gemini traffic race - and why brands can't optimise for a single AI surface.
January 7, 2026·by Puran Choudhary·as asva ai (pre-rebrand)
What the piece covers
Using Similarweb data, ET tracks ChatGPT's seven-day average daily visits falling 22% over six weeks while Gemini held steady, narrowing the gap after Gemini 3's rollout - with Google's distribution moat (search, Android, Workspace) as the explanation experts converge on.
For brands, the story is the multi-surface argument in miniature: assistant traffic shifts fast, and visibility strategy pinned to one surface inherits that volatility.
On the record
“ChatGPT's drop was expected as they had their last release on December 11.”
Viren Inaniyan, cofounder - on release cycles driving assistant traffic