Citation Rank
Tru Commerce's flagship AI Share-of-Voice score — measures how often and where a brand appears when AI agents answer category-relevant shopper questions.
Citation Rank is our AI Share-of-Voice metric. For a brand's category, we assemble a corpus of shopper-typical queries (usually 100-300 per category) and submit each to the six agent surfaces (ChatGPT, Gemini, Perplexity, Rufus, Copilot, Claude). The score is a weighted composite of (a) share of queries where the brand appears, (b) average position when it appears, (c) surface breadth (out of six), (d) recency of appearances.
Citation Rank refreshes continuously — a first-party measurement layer, not a third-party scraper. Baseline scans complete in 24 hours from URL submission (free tier). Continuous tracking, category-level benchmarking, and DACT-panel integration ship with the Growth and Enterprise tiers.
Citation Rank is what our Amazon India case study moved by +0.98 points in 6 weeks (across 6 categories). The methodology is documented in the case study.
See also
AI Share of Voice
The share of relevant AI shopping recommendations in a category that mention a given brand. A weighted composite across the six major agent surfaces.
Visibility Score
Composite score summarizing a brand's presence across all six major AI agent surfaces on a 0-100 scale. Used for cross-brand and cross-category benchmarking.
DACT (Dark Agentic Commerce Traffic)
AI-driven shopper traffic that GA4 and legacy analytics cannot identify, silently bucketing as 'Direct.' Typical brand gap: 4-8× between measured and actual AI revenue.
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