Comparison · Tru Commerce vs Nudge
Tru Commerce vs Nudge
Nudge improves your on-site funnel after the shopper arrives. Tru Commerce gets the shopper to recommend you inside the AI conversation before they ever land — and closes the transaction inside that conversation.
factual matrix · no editorial
Who's comparing
Mid-market D2C brands choosing between an on-site personalisation widget and a full agent-commerce platform.
How Nudge positions themselves: “AI-powered on-site personalisation and shoppable funnels.”
Feature comparison
Feature
Nudge
Tru Commerce
AI Share of Voice tracking
—
✓ Across 6 AI surfaces
Citation Rank score
—
✓
Catalog connection for AI agents
—
✓ Protocol-native
Agent-completable checkout
—
✓ ACP, UCP, MCP, AP2
On-site shoppable funnel
✓ Core product
Not the focus
On-site personalisation widget
✓
Not the focus
AI traffic attribution (DACT)
—
✓
Sponsored-placement support
—
✓ (early)
Pricing transparency
Not published
Free → 2% → custom
When to pick which
If the bottleneck is on-site conversion of visitors you already have, Nudge is built for that. If the bottleneck is that AI agents aren't surfacing your brand in the first place — and you want to close transactions inside the agent conversation — that's Tru Commerce.
Proof