Microsoft Copilot shopping
Also known as: Copilot commerce
Microsoft Copilot's commerce capabilities — inside Windows, Microsoft 365, and Bing. Enterprise + work-context-heavy shopper mix.
Microsoft Copilot ships across three main surfaces: Copilot in Windows (system-integrated assistant), Copilot in Microsoft 365 (productivity + task assistant), and Copilot in Bing (search-integrated). All can handle commerce.
Copilot's shopper skews work-context: B2B-leaning DTC (office supplies, professional gear, bulk pack sizes), productivity, and enterprise-adjacent products. AOV averages ~$89 in our customer base — meaningfully higher than pure-consumer surfaces.
Integration path is largely ACP-compatible (Microsoft has publicly endorsed agentic commerce on Copilot). Optimization tactics mirror ChatGPT + additional emphasis on B2B-friendly content (volume pricing, bulk SKUs, professional-tier warranties, NET-30 terms where applicable).
Copilot is undercovered by competition. If you have B2B-viable SKUs, it's an asymmetric opportunity.
See also
ChatGPT shopping
OpenAI's commerce surface inside ChatGPT — product cards in the answer carousel + Instant Checkout via ACP.
ACP (Agentic Commerce Protocol)
OpenAI + Stripe's open protocol for agent-initiated commerce. Powers ChatGPT Instant Checkout and Copilot-adjacent commerce. Enables in-conversation purchase completion without the shopper leaving the agent.
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