Comparison · Tru Commerce vs Rye
Tru Commerce vs Rye
Rye is a commerce API for engineering teams who want to build the agent-commerce experience themselves. Tru Commerce is the managed platform — visibility, checkout, attribution, ads — connected end-to-end. No-code merchant onboarding, no protocol-spec reading required.
factual matrix · no editorial
Who's comparing
Developer teams choosing between a commerce API they'll integrate themselves and a managed platform with discovery, checkout, and attribution.
How Rye positions themselves: “Developer-led commerce API for AI agents.”
Feature comparison
Feature
Rye
Tru Commerce
Developer-first API
✓ Core product
Available (Enterprise)
Agent-completable checkout
✓ Single-region
✓ Global
Discovery / Citation Rank
—
✓
Share of Voice tracking
—
✓
No-code merchant onboarding
—
✓ <1 min
Protocol coverage
Native to one protocol
ACP, UCP, MCP, AP2 + browser fallback
DACT attribution
—
✓
Sponsored placements
—
✓ (early)
Free tier
Dev sandbox
Free forever (≤10 agent transactions/mo)
Public pricing
Flat monthly
Free → 2% → custom
When to pick which
Rye is the right choice when you have engineering bandwidth and want to ship a custom agent-commerce experience on a single protocol. Tru Commerce is the right choice when you want every track — visibility, checkout, attribution, ads — connected from day one, with no protocol-spec reading.
Proof