Comparison · Tru Commerce vs FERMÀT
Tru Commerce vs FERMÀT
FERMÀT optimizes what happens after a shopper arrives at your site. Tru Commerce gets the shopper to recommend you inside the AI conversation before they ever land — and closes the transaction inside that conversation. Different ends of the funnel.
factual matrix · no editorial
Who's comparing
D2C brands choosing between an AI-powered on-site conversion engine and a full agent-commerce platform that extends through transaction.
How FERMÀT positions themselves: “AI-powered conversion and on-site personalization for D2C brands.”
Feature comparison
Feature
FERMÀT
Tru Commerce
On-site conversion engine
✓ Core product
Not the focus
Personalization for on-site shoppers
✓
Not the focus
Citation Rank across AI surfaces
—
✓
Share of Voice tracking
—
✓
Catalog connection to AI agents
—
✓
Agent-completable checkout
—
✓
DACT / agent-attribution
—
✓
Funnel coverage
On-site → conversion
AI discovery → recommendation → transaction
Funding raised
$74M total, $45M Series B
Earlier stage; sharper category
When to pick which
FERMÀT is the right call when the bottleneck is conversion of visitors who already arrived at your site. Tru Commerce is the right call when the bottleneck is that AI agents aren't surfacing your brand in the first place — and you want to close the transaction inside the agent surface, not after a click-through.
Proof