INTEGRATIONS · DATA & ANALYTICS
Google Analytics 4
See the AI traffic GA4 files as Direct.
Status
Live
Connection method
Measurement Protocol + server-side
Time to live
3-5 days
How it connects
A large share of agent-referred traffic lands in GA4 as Direct, so the channel looks smaller than it is. We attribute agent sessions server-side and reconcile them against what GA4 reports.
What goes live
- Server-side agent attribution
- AI-referred sessions separated from Direct
- Reconciliation against reported GA4 revenue
Powers
How setup runs
Instrument
Server-side collection captures the signals available at request time, before client-side context is lost.
Classify
Agent-referred sessions are identified and split out of the Direct bucket, by surface where the signal supports it.
Reconcile
We report the gap between what GA4 attributes and what actually happened, so the channel gets a real number.
What we read
- Server-side session signals
- Referrer and user-agent where present
- Your existing GA4 event stream for reconciliation
Scope
No method recovers every session — some arrive with nothing to identify them. We report confidence rather than implying precision we do not have.
Questions
Do I have to leave GA4?
No. This runs alongside it and reconciles against it. You keep your existing reporting.
How big is the gap usually?
It varies by category. In one 12-month window MyMuse's real AI-driven revenue was 7x what GA4 reported. We measure yours rather than quoting an industry average.