The ChatGPT Apps Directory: A Buyer's Map (July 2026)

The ChatGPT Apps directory has ~380 live apps as of July 2026. ~85% are US-focused. Insurance owns 10+ slots; kids and pet own zero. This is the buyer's map - organized by industry cluster, geography, and directory density - so brands can see where they'd fit before submitting.

The Apps directory in one paragraph

The ChatGPT Apps directory is a first-class surface. Apps get their own launch slot, recommendation card, and invocation phrase inside conversations. Unlike being merely "cited" (mentioned) by the assistant, being in the directory earns a distribution slot the assistant proactively surfaces. This map is what the directory looks like today.

The directory as it appears in July 2026 - categorized cards, ~380 apps.

The most-owned lanes today: insurance, automotive, tickets, QSR.

Geographic distribution

Of the ~380 apps we counted in the July 2026 snapshot:

• ~85% US-focused - DoorDash, Instacart, Target, Ticketmaster, StubHub, SeatGeek, Vivid Seats, Gametime, Uber, Yelp, Zillow, Realtor, Redfin, Kelley Blue Book, CARFAX, CarGurus, CarMax, Cars.com, Edmunds, Tubi, Burger King, Popeyes, Little Caesars, Firehouse Subs, Tim Hortons, Starbucks, Autoinsurance.net, Experian, Insurify, Ethos, Liberty Mutual, 1800Flowers, The Knot, Zola, Broadbandnow, and dozens more.
• ~10% international travel + real estate - Almosafer (Saudi Arabia travel), hepsiemlak (Turkey real estate), AMORE MALL (Korea beauty).
• ~5% global SaaS / cross-border - Printify (POD), Etsy (US-HQ, global buyers), Wix, Jimdo, Hostinger, Canva, Adobe, Figma, Beautiful.ai, Gamma.

Read: the directory is a US-centric v0. Every category the assistant next rolls out is currently international greenfield. UK, EU, and MENA are wide open.

Industry cluster map (density by lane)

Directory density is a heat map: the most-owned lanes (insurance, automotive, tickets, QSR) are complete; the least-owned lanes (beauty, home, fashion, kids, pet, wellness, meal kits, CPG DTC) are wide-open whitespace.

The two-axis map (density × search volume)

Combining directory density with real DataForSEO search volume (US + UK monthly, from our 72-keyword taxonomy):

                    Directory density (# named apps)
                    LOW ────────────────────► HIGH
           ┌────────────────────────────────────┐
      HIGH │ Home/Décor  6,710/1,620 US/UK        │
           │ Beauty      3,130/530   ⚡           │
      SEARCH│ Fashion     2,670/580                │
      VOL  │ Food/Meals  2,320/410                │ Food delivery
           ├────────────────────────────────────┤
           │ Wellness    270/90    ⚡             │ Insurance 970/60
      LOW  │ Kids/Baby   30/10     ⚡             │ QSR (thin volume)
           │ Pet         20/10     ⚡             │ Auto resale
           └────────────────────────────────────┘

Top-left quadrant (high volume × low density) is where DTC brands should look first. Home & décor, Beauty, Fashion, Wellness, Kids, and Pet all sit there.

Whitespace calls by cluster

Beauty. AMORE MALL (Korea) is the sole pure-play. Zero DTC beauty brand globally has claimed a slot. Full playbook: ChatGPT Apps for Beauty Brands.

Home & Décor. Zero pure-play home apps in the directory. ai interior design at 6,600 US/mo is the #1 industry keyword by volume - un-owned. Full playbook: ChatGPT Apps for Home & Décor Brands.

Fashion. Zero DTC apparel pure-plays. Full playbook: ChatGPT Apps for Fashion Brands.

Kids & Baby. Zero. Playbook: ChatGPT Apps for Kids & Baby Brands.

Pet. Zero. Playbook: ChatGPT Apps for Pet Brands.

Wellness & Supplements. Zero. Playbook: ChatGPT Apps for Wellness & Supplements Brands.

Interested?

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What makes an app win a slot?

From studying the ~380 currently-live apps:

• Catalog depth. Directory apps tend to cover a real category with real inventory, not one-off tools.
• Structured product data. Every winning app ships product schema that agents can filter and rank.
• Checkout completeness. ChatGPT Instant Checkout requires a real checkout flow. Apps whose "shopping" is redirect-heavy convert poorly.
• Trust signals. Reviews, certifications, and editorial coverage all compound.
• Distinct utility. Directory apps show a clear "why open this app instead of asking the assistant." Room-shape planning, dupe finding, condition-based recommendation - the utility has to be crisp.

Sources

• Directory snapshot: ChatGPT Apps directory, July 2026, ~380 live apps observed.
• Search volume: DataForSEO Google Ads live + keyword_suggestions live, US 2840 + UK 2826, pulled 2026-07-08 to 2026-07-10.

- The Tru Commerce team (formerly Asva AI)

This is measurable in weeks, not quarters: with Amazon India, Top-5 presence rose +2.4% in 6 weeks - see the Amazon case study. The usual first step is the MCP App Builder.