Shoppable funnel
A brand-hosted landing page or micro-site designed specifically to convert agentic-referred traffic — often bypasses the main site's full navigation in favor of a streamlined purchase flow.
Shoppable funnels are dedicated conversion surfaces that some brands build for agentic-referred traffic. Instead of dropping an agent-referred shopper onto the full brand website, the funnel routes them to a stripped-down landing page tuned for immediate conversion — often with a single product focus, minimal navigation, and a checkout-integrated CTA.
Vendors like FERMÀT and Nudge specialize in this. It's a legitimate tactic for brands whose main-site conversion rate is poor and whose agent-referred traffic has high purchase intent.
Our view: shoppable funnels are a workaround for brands that haven't invested in unified checkout. If you enable ACP / UCP native in-conversation checkout, the shopper never leaves the agent surface — no shoppable funnel needed. Funnels are transitional infrastructure; unified checkout is the durable version.
See also
Agentic checkout
The general pattern of completing a purchase inside an AI agent conversation, without the shopper leaving to a merchant's website. Includes ACP Instant Checkout, UCP Buy for Me, and equivalents.
Unified checkout
The pattern where transactions complete inside every major AI agent surface without kicking the shopper to an external browser. Requires ACP + UCP + protocol translation.