INSIGHTS

Notes from the agentic commerce frontline.

Weekly. Numbers-first. The deals, the protocol shifts, the brand moves we think you should know about.

weekly·numbers-first·no fluff

All (71)AEO / GEO Canonical Guides Citation Rank & Share of Voice Agentic Commerce Fundamentals Checkout & Protocols AI Agent Storefronts Founder Rebrand Narrative Dark Agentic Commerce Traffic (DACT)

Latest · Founder Rebrand Narrative · Jul 14, 2026

Asva AI is now Tru Commerce: visibility was never the whole job

Two years ago we built a measurement layer for AI Share of Voice. It worked — and every customer kept asking the same follow-up question. This post is the answer.

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