GEO (Generative Engine Optimization)
Also known as: Generative Engine Optimization
The discipline of making a brand or product surface in AI-generated content — mentioned, cited, or recommended by generative AI models. Broader than AEO by including AI-generated recommendations, not just answer citations.
GEO is Generative Engine Optimization — the discipline of making your brand mentioned, cited, or recommended by generative AI models. Where AEO focuses on answer-engine citations, GEO focuses more broadly on generative outputs of any kind: recommendations, comparisons, roundups, explainer answers, product suggestions.
GEO tactics extend AEO with: mention-frequency work (getting cited by third-party publications that AI models train on), entity association (making your brand strongly associated with your category in AI models' knowledge), and structured data everywhere (Organization, Product, Article, FAQPage, DefinedTerm, Person).
For agentic commerce specifically, GEO is the top-of-funnel discipline — the work that gets your brand into the answer at all. From there, ACP/UCP/etc. handles the transactional close.
See also
AEO (Answer Engine Optimization)
The discipline of making content findable in AI answer engines — Google AI Overviews, Bing Copilot, ChatGPT web search, Perplexity. Distinct from GEO by focus on answer citations rather than generative discovery.
Citation Rank
Tru Commerce's flagship AI Share-of-Voice score — measures how often and where a brand appears when AI agents answer category-relevant shopper questions.