Tru Commerce

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Agent identity

The verification mechanism proving that an AI agent claiming to act on a shopper's behalf actually has that authorization. Managed via TAP + AP2 + upstream trust vendors.

Agent identity is the trust primitive underneath all of agentic commerce. When a merchant receives a checkout request from an agent, they need to know: is this agent genuinely acting for the shopper it claims to represent? Or is it a fraudster spoofing an agent header?

Agent identity is verified through a combination of TAP (Trusted Agent Protocol) signatures, AP2 payment-authorization tokens, and upstream trust providers (HUMAN, Signifyd, Riskified, Forter). Each layer catches different fraud vectors.

For most merchants, agent identity is invisible plumbing. Their agentic commerce platform handles verification; they just see clean, authenticated transactions. But brands with regulatory exposure (age-restricted products, controlled substances) or custom fraud logic need to understand the identity layer directly.

See also

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