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Shopify launched Agentic Storefronts. We make AI agents recommend you - not just list you.

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Tru Commerce
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AGENTIC COMMERCE INFRASTRUCTURE

Discover. Recommend.
Transact. In one experience.

The unified commerce layer for AI agents. Connect your catalog, close gaps in AI recommendations, and turn shopping conversations into a path to purchase.

30 minutes·with a founder·no card
A new channel. Your existing backend.

Agent-driven revenue

$81.2K/mo
processing
01 / Shopper intent

“Find me Nike running shoes under $150. Size 9.”

ChatGPTShopping agent
Tru CommerceCommerce API
White Nike Pegasus 41 running shoe with Nike swoosh
02 / Catalog matchNike Pegasus 41$129.00 · US 9 · In stock
  1. Cart createdPOST /cartPending
  2. Payment authorizedPOST /paymentPending
  3. Order placedPOST /ordersPending
Your store backendOrder, inventory and customer stay with you
$0.00
Request receivedAgent → API → Your store
Demo data · Nike product exampleExplore the infrastructure

The commerce layer

Your catalog is the starting point.
The purchase is the destination.

Tru Commerce connects the work between them: product data, agent experiences, and measurement. Start with the gap that matters to your business.

01

Catalog intelligence

Make your products understandable.

Turn product pages into structured information: what the product is, who it is for, what it costs, and whether it is available.

Product attributes · feeds · availability

Explore catalog intelligence
02

Agent commerce

Connect intent to your storefront.

Bring relevant products into shopping conversations and connect supported agents to your checkout, with your store managing the order.

Agent storefronts · checkout · order events

Explore agent commerce
03

Visibility & measurement

Understand what is working.

Track mentions, recommendations, and attributed activity separately. Identify the product and source gaps that your team can act on.

Citation tracking · source analysis · attribution

Explore visibility & measurement

Inside the experience

One product. From recommendation to checkout.

Marketing makes the product discoverable and measures the return. Engineering connects the APIs that turn intent into an order.

01 · For marketing teams

Get recommended

See where your products appear, which competitors get recommended, and which conversations lead to revenue. Connect visibility to actual orders, beyond referral traffic.

“Find me Nike running shoes under $150. Size 9.”

White Nike Pegasus 41 running shoe with Nike swooshNike Pegasus 41Daily running · $129.00
Nike Pegasus 41adidasASICS

Example competitive set · Nike, adidas, ASICS

Citation Rank and Share of Voice
02 · For engineering teams

Get transacted

Give agents a direct path from your catalog to checkout. Authorize payment, create the order and sync inventory in your existing backend. No new storefront required.

Your Shopify backend
01cart_createdpending
02payment_confirmedpending
03order_completedpending

FD2722-102 · US 9 · $129.00

Nike Pegasus 41 · Processing
Agentic checkout

How it works

Three steps. No re-platforming

01

Connect your store

Start with your storefront and catalog. Review the integration options for your platform and identify missing product attributes before rollout.

You getA catalog readiness baseline

02

Choose your first use case

Prioritize the category, products, and shopper questions that matter. Agree on the target agent surfaces and the work needed to support them.

You getA focused implementation plan

03

Launch, measure, improve

Validate the experience on supported surfaces. Track recommendation coverage and attributed activity, then use the findings to guide the next set of fixes.

You getA measured rollout with next actions

Integrations

Your platform. A clear path to agent commerce

Start with your existing storefront. Live integrations are ready to use; available integrations are scoped per engagement. Planned protocols are on the roadmap.

Paid discovery

Bring paid discovery into your commerce plan

Explore campaign setup, product feeds, creative, and measurement in the ChatGPT Ads hub. Use the published guides and cost calculator to plan your test, and the ad library to study observed placements before building your own.

Featured proof · Marketplace

Amazon

+0.98%

Share of Voice

+2.4%

Top-5 Presence

+5.53%

Price Competitiveness

-2.5%

Absent Rate

In 6 weeks. Across marketplace.

Tru Commerce tracking platform · Jan W1 → Feb W2 · Amazon marketplace

Read the full case study →

Across verticals

Measured results, with the context

Explore the starting point, work completed, and measurement window behind each case study.

House of Zelena · 6 months

ChatGPT mention share, 22% → 56%

Measured at baseline and month 6. Category rank moved #6 → #1 across three LLMs in the same window.

0%20%40%60%22%56%BaselineMonth 6

Read the full case →

Behind the result

What changed, over what period, and on which surface?

House of Zelena went from #6 to #1 across three LLMs against incumbents with 50× the marketing spend — specific claims, structured data, and citation building, tracked weekly.

In their words

260%

AI search mentions · Amazon

“Tru Commerce transformed how we track our brand visibility. We've seen a 260% increase in AI search mentions since we started measuring AI Share of Voice across our categories.”
Ankita Bajaj Shankar

Ankita Bajaj Shankar

Senior Brand Manager · Amazon

See all case studies →

Pricing

Priced by catalog size. Published, not gated

Three brackets scoped by SKUs. No hidden numbers. No annual commit - and the free tools give you a baseline before you pay anything.

Starter

$800

per month · 1-50 SKUs

  • →Full AI visibility tracking - SoV, position, sentiment
  • →Feed, GMC + PDP optimization for a focused catalog
  • →AI traffic attribution (DACT)
  • →Agent-ready catalog connection
  • →GA4 + Search Console integration
Book a demo

Growth

$1,500

per month · 51-250 SKUs

  • →Everything in Starter
  • →Broader catalog coverage
  • →MCP deployment
  • →ACP + UCP compliance
  • →Merchant transaction dashboard
  • →Connectivity to 8 AI agents
Book a demo

Pro

Custom

250+ SKUs · full catalog

  • →Everything in Growth
  • →Full catalog, dedicated ops
  • →Custom integrations (PIM, ERP, OMS)
  • →Dedicated success manager
  • →SLA 99.9%
  • →24/7 support
Book a demo

Before you connect

A few practical questions.

Start with a clear scope, a supported integration, and a baseline you can measure.

Talk through your setup →

Start with a free Citation Rank scan to understand your current visibility. For an implementation, bring your storefront URL, priority categories, and the problem you want to solve: product discovery, checkout, or measurement.

Insights

The agentic commerce frontline, weekly

All 187 articles →

ChatGPT Ads · Oct 10, 2026

ChatGPT Ads in India: six weeks in, on the record

ChatGPT Ads switched on in India on 27 August 2026. Six weeks on, eight articles in five outlets quoted us and TechTimes cited our benchmarks. Every question the press asked, every answer verbatim and linked, and the numbers behind each one.

AI Agent Storefronts · Oct 10, 2026

AI shopping agents: how they buy, what brands need

Meta calls Muse the world's first personal AI agent, but ChatGPT agent, Google's agentic checkout, Alexa+ and Copilot Checkout already buy for shoppers. The rail each pays on, what your gateway sees, the documented fees (Shopify: none on Muse; OpenAI's retired 4%) and the four things a brand needs.

AI Agent Storefronts · Oct 10, 2026

AI shopping assistants: the 2026 map for brands

Six platform assistants now sell on a brand's behalf and a seventh kind runs on the brand's own store. How each gets your catalog, where checkout happens, what each documents about ranking, and the one on-site funnel published in full: 4,045 messages, 6 orders.

From the founders

We spent two years measuring which brands AI agents recommend - and the ones with the widest gaps kept asking the same question: we can see it, but how do we close it? Tru Commerce is our answer. The infrastructure that makes your catalog readable, recommendable, and buyable by every agent - without you losing the customer, the data, or the margin.

Find your next opportunity in AI commerce

Book a demo or talk to founders